Just What is IPTV and Does it Have a Future?
IPTV (Internet TV)…. is it genuine or memorex, fad or maybe the best thing since sliced loaves of bread? Since opinions vary extensively it really depends on what aspect of the fence you’re in. IPTV is moving photos sent over IP. Then it covers a multitude of different devices. IPTV is encoded throughout either MPEG2, MPEG4, H264, or propriety protocols with either broadcast, multicast or perhaps point to point IP sites. It may or may not use IGMP, it may or may not have middleware protocols to manage the landscapes. It can be used for viewing standard television, VoD, special providers, “Hotel room services”, ads, remote windows, anything. You can find open systems and shut down systems. Some using whistling and control some getting totally passive. IPTV is simply a very wide concept quite a few many applications. My nontechnical definition of IPTV is a question involving perspectives.
From a customer standpoint it is the ability to create custom made channels that include the content they would like to view without the headache of a person tied to broadcast scheduling. From your advertising point of view it provides a way of providing targeted advertising according to detailed demographic information which is to be more attainable when a customer chooses to use an IPTV provider. From a broadcasters opinion IPTV heralds the opportunity to create revenue from re-purposed legacy of music content, revenue that may be shed through customers choosing in order to avoid advertising.
The term was created, I believe, by Eli Noam at Columbia University over 10 years ago. It refers to video encoding (one way) delivered simply by Information Packet switching/Internet Standard protocol, regardless of source. The elevated interactivity and addressablitily connected with IPTV affords the ablitiy to do multicasting, narrowcasting, VOD, etc . A related, usually confused term is Tv set over the Internet (or Internet TV). The primary difference is that online Television, the content source may be divorced from the network company. Say, as opposed to getting video clip content from your cable TV lending institution, you get it from Vimeo.