Tiktok Influencer Marketing and Tutorials

TikTok in a global sensation boasting of 500 million active monthly users. The content format of the platform is very engaging. Users can shoot short videos having a duration of 15-30 seconds cut to music in the background. TikTok’s meteoric rise as a social media platform has put the platform in the same league as apps like Instagram. The app’s user base has attracted the attention of businesses to explore the potential of TikTok Influencer Marketing. It has diversified in terms of the content ideas including but not limited to:-

  • Lip syncing and dubbing
  • Dance videos on trending music snippets
  • Nostalgic songs
  • Duets
  • Cute pets
  • Singing, music and artistic acts

Additionally, people can showcase activities like painting, cooking etc. time cut to music fitting the format of the platform. Users can now react to videos uploaded by other users in the “Reactions” feature. It is evident from these expansions that TikTok is looking to invite content creators to its platform, therefore looking to bolster its potential as an influencer marketing platform. Influencer Marketing is on the upswing and TikTok’s presence is strong with million downloads coming. This presents an interesting opportunity to leverage TikTok influencer marketing.

Understanding the demographics is crucial to succeeding with TikTok influencer marketing. It is primarily successful with audiences ageing between 16-24 years. The second largest age group is 24-30. Essentially, TikTok Influencer Marketing works best with a younger crowd.

There are many creators on it with millions of loyal followers. These are TikTok influencers whose audience can be potential customers for any business. Therefore, brands can collaborate with these influencers on a variety of creative campaigns. Contests and challenges generate the most hype on TikTok. They serve as an excellent opportunity to create branded content which will, in turn, generate brand awareness and also boost sales. Collaboration with TikTok influencer can happen in the form of brand integrations where the influencers can use the brand’s product while shooting the video.

One of the biggest plus points of it is the absence of ads on the platform making for uninterrupted user experience. TikTok influencer marketing seems to be the ideal option to pick when it comes to promoting a brand on TikTok. As mentioned before, TikTok is also doing its part to expand its user base. We can expect TikTok to adopt a more brand-friendly approach in the near future. TikTok is continuously experimenting with different aspects of content and features looking for innovative and creative ways to engage its users. TikTok will continue to innovate and evolve as the platform is still very young but it is on track to give Instagram a run for its money.

It is wildly popular all over the globe. It is a raging success in parts of Asia, Europe and the Americas. In China, it operates as Douyin, having 300 million active monthly users. In the United States, many brands like Chloe and Gymshark have successfully leveraged TikTok influencer marketing to promote their products and services. Gymshark collaborated with its fitness influencers to create their videos wearing clothes given by Gymshark. The campaign videos are great examples of brand integrated content.

TikTok itself has used influencer marketing to collaborate with its influencers also present on Instagram to attract new content creators and increase the number of downloads. They successfully executed the #SavorTheFlavor Challenge on TikTok and Instagram. TikTok collaborated with food influencers to create TikTok videos showing recipes and inviting other people to download the app and create their own food videos on TikTok. They invited other food influencers to do the same as well

A big part of TikTok’s growth is the further penetration of influencer marketing. TikTok influencer marketing is in a nascent stage right now but will surely become a big part of many brands’ strategies going forward. If it is able to leverage this upward trend and adapt itself to become pro-brand, it has the potential for exponential growth. Learn more about tiktok marketing have a look at tiktokfreefans tutorial”.

Final Thoughts on TikTok Influencer Marketing

It caters primarily to a young audience. It has the potential to be the next big marketing platform despite not having native ads. The reason for such a claim is the high engagement levels on the platform and the rapidly evolving content ideas. With TikTok looking to innovate and bring in new features on the platform, their user base is sure to expand.

If you are a brand still wondering whether influencer marketing is a good idea or whether to include TikTok influencer marketing in your overall marketing strategy, the answer to both the questions in a loud and vibrant YES!